automotive

Today, we propose this map schematizing the automotive market.

According to the key, manufacturer's lines (color lines) end by the Major. There aren't so much: Ford, GM, Toyota, Honda, DaimlerChrysler, VolksWagen, BMW, Nissan, PSA et Fiat. Around ten.

And others trademarks are just parts of them. The arrows indicate that a mark is a shareholder of another one and the dotted lines mean that it's a joint-venture.

At the crossings, we discover technical links between manufacturers: E for Engine, M for Manufacturing and H for Hybrid partnership.


for those who do not know: A joint venture is a legal entity formed between two or more parties to undertake economic activity together. The parties agree to create a new entity by both contributing equity, and they then share in the revenues, expenses, and control of the enterprise.
Examples : Sony Ericsson, Fujitsu Siemens.